MORRGOX brand identity story started from GHME. Which is focused on the digital world of electronic games, and Esports.
They decided to start their journey in retail and merchandise to be a brand that is in e-gaming and stimulate an alternate segment globally.
The logo inspiration comes from the “Chivalry: Medieval Warfare game”. Derived using the letter “M” from MOGRROX and the blade of a sword/spear, it’s bold with sharp edges.